Popular Channel

SMS is one of the most popular communication channels in the world. As such companies understand the significance of having a good SMS marketing strategy. A strong SMS presence can help a company increase its brand awareness, acquire new leads, and retain customers for repeat business.

Unique Goals

But each business has its unique set of goals with SMS marketing. Our SMS marketing case studies and examples will showcase the variety and depth of business texting to inspire your next SMS marketing campaign. Plus, we share best practices to ensure your company uses SMS to its fullest potential.

The Facts

SMS is the 2nd-most-preferred communication channel among generations young and old throughout the world. SMS text marketing increased by 52% in 2023 according to global messaging engagement reports. When used properly, SMS text marketing is an effective marketing tool.


Wag! offers pet-sitting and walking services to customers throughout the U.S. The company understands that finding a pet sitter can be stressful and expensive. As a result, Wag! provides frequent discounts to mobile customers to provide ease of mind financially and mentally. In the following example, the business offered a discount for a holiday where many Americans travel. This showcases the importance of sending relevant discounts at the right time to your customers.

Orangetheory Fitness

Orangetheory Fitness is a boutique group fitness studio with numerous locations across the country. Orangetheory turned to SMS marketing as a way to encourage new customers to sign up for a monthly membership. In this example, Orangetheory sent a potential customer an invite to a free VIP Class at a studio to encourage the customer to sign up for a membership.

The member ended up signing up for the free class. This gives Orangetheory an opportunity to sell a monthly membership in person.

Savage x Fenty

The singer-turned-entrepreneur Rihanna knows what she’s doing with any number of her businesses. In this case, her lingerie brand Savage x Fenty understands the importance of SMS to share sales and exclusive offers to its SMS subscribers.

‍Savage x Fenty is known for its all-inclusive range of lingerie and loungewear. Due to its marketing strategies, including influencer marketing, email marketing, and SMS, Savage X Fenty has seen a revenue annual growth rate of 150 percent each year since its founding.

In the text example, Savage X Fenty shares alerts about new products and deals to encourage customers to buy.

“SMS is just a better way of getting a hold of people. I get a bigger response with SMS, reaching hundreds of people at one time.”
Michael B.

“We help people be there for those special times, to let loved ones know our customer are thinking of them.”

Nicole Bailey